HOW IT WORKS

A practical path from search to enquiry.

A practical seven-step process for choosing the work to target, helping the right customer enquire, then improving from what you learn.

THE PROCESS

Clear steps. Useful decisions.

Start with your trade, service area, customer and the enquiries you want more of.

Choose the type of work and enquiry you want more of rather than trying to promote everything at once.

Create a dedicated webpage around that service. It gives interested customers relevant information and an obvious next step.

Use suitable online marketing to direct potential customers to that webpage. This could be search, social media or another appropriate channel.

Give the visitor a clear way to request a quote or contact the trade business.

When someone enquires, their details reach the trade business. Tracking can also show which marketing source brought them.

Use real visitor and enquiry information to decide what to test or improve next.

FOCUSED DOES NOT MEAN LIMITED

A focused first step gives you something clear to measure and improve.